Orchestrating Growth: How Glen Dimplex Australia Leveraged RANDEMRETAIL and BigCommerce to fuel B2B Success

Glen Dimplex Australia part of the Glen Dimplex Group, a global leader in electrical heating and renewable energy solutions. Glen Dimplex Australia sought to enhance its B2B customer experience and aimed to launch a dedicated online portal for its smaller B2B customers, enabling them to easily purchase parts and finished goods. However, this ambitious project presented several unique challenges.

⯈ Challenges

Complex Integrations

• Glen Dimplex Australia operate with two separate ERP systems – one for parts and another for finished goods. This presented a significant hurdle, as the company needed a solution that could seamlessly integrate with both systems while maintaining a single, unified customer experience.

Inventory Visibility and Availability

• Glen Dimplex needed multiple warehouses across the country, ensuring accurate and up-to-date inventory visibility for each location was critical. The company needed a solution that could clearly display product availability to customers, minimizing order cancellations and reducing customer inquiries.

Complex Shipping Logistics

• Glen Dimplex Australia required a solution that could accurately calculate shipping costs based on customer location, product dimensions, and delivery preferences. Furthermore, the platform needed to accommodate varying shipping rates and delivery options for different customer groups.

Customer Segmentation and Access Control

• The company needed a solution that could restrict product visibility and access based on customer type and group. For example, certain customer groups may not be authorized to purchase specific products or have access to certain shipping options.

⯈ The RANDEMRETAIL Solution

RANDEMRETAIL’s Order Management System (OMS) proved to be the ideal solution for Glen Dimplex Australia, who chose BigCommerce B2B Edition as their e-commerce platform. Key features that addressed their specific challenges included:

Location Module

• This powerful feature enabled Glen Dimplex Australia to create virtual representations of their multiple warehouses within the platform. By integrating each warehouse with the relevant ERP system, the RANDEMRETAIL OMS dashboard provided real-time inventory visibility across the entire network.

Carrier Product

• The Carrier Product allowed Glen Dimplex Australia to configure complex shipping rules, including customer-specific pricing, delivery options, and shipping time estimates based on location and product characteristics. This minimized customer inquiries and provided a transparent shipping experience.

Real-Time Inventory Management

• This feature provided customers with real-time visibility into product availability and location, enhancing transparency and minimizing order cancellations.

Order Orchestration

• RANDEMRETAIL’s robust orchestration engine enabled Glen Dimplex Australia to handle complex order scenarios, including order splitting across different ERPs and fulfillment locations based on product availability and customer-specific rules.