Riding the Wave of Retail Success: How Brompton Achieved Enhanced Inventory Management with RANDEMRETAIL
Founded in 1975, Brompton became a beacon of urban cycling innovation with its unique folding bike, envisioned by Andrew Ritchie. Dubbed the “magic carpet for the city,” Brompton’s design won the Best Product Award in 1987 and expanded rapidly across the UK. As Britain’s top bike manufacturer, Brompton continues to lead with its recent lightweight electric bikes, reinforcing its innovative legacy since the iconic launch of its folding bike.
⯈ Challenges
With a legacy since 1975, Brompton faced challenges in meeting increasing demand and recognized the need for innovative retail management solutions to address:
- Multi-Location Inventory Management
- With outlets in various regions, maintaining optimal stock levels was crucial to prevent stockouts.
- Efficient Labor Allocation
- The operation of multi-location inventory required significant manpower for tasks like data entry, stock verification, and order processing. An automated system could streamline these processes and reduce error-related resource consumption.
- Data-Driven Decision Making
- Inaccurate or outdated data could lead to missed opportunities and ineffective market responses, impacting competitiveness. Hence, data accuracy was vital.
⯈ Solutions Implemented
With RANDEMRETAIL OMS, Brompton seamlessly integrated their ERP system and website, utilizing a 2-way synchronization process. This allowed efficient order mapping across multiple locations and regions, and ensured orders were redirected to the right channel.
With RANDEMRETAIL Orchestration, Brompton was able to establish custom shipping and inventory rules, ensuring the nearest location fulfilled each order.
The implementation of Multi-Level Inventory transformed their stores into mini-fulfillment locations, making ship-from-store possible. This comprehensive strategy significantly improved their operational efficiency and inventory management.
⯈ Results
The combined solution of RANDEMRETAIL OMS, Multi-Level Inventory Management and Orchestration Brompton was able to:
- Brompton’s Sales Count significantly increased by 25%
- A massive increase is seen in Ship from Store orders providing customers with added shopping convenience, resulting in an additional 40% of SFS orders from 2022 to 2023.
- The year 2023 concluded with a remarkable sales revenue, marking a substantial increase of more than 30% compared to the previous year 2022. This translates to a significant rise in sales revenue solely from Pickup in Store and Ship from Store orders.
- In addition to the convenience offered by Ship from Store orders, Same Day Delivery (SDD) has gained popularity. SDD orders have increased by about 70% and 86% increase in revenue in 2023 compared to 2022.