Delivering Freshness, Fast: How RANDEMRETAIL Powered a B2B F&B Giant’s Same-Day Sample Delivery

A global leader in the Food & Beverage (F&B) industry, sought to revolutionse its B2B sample delivery process. This company, a major player in supplying restaurants and other F&B businesses across North America, aimed to establish an online B2B portal for rapid sample delivery, using both BigCommerce B2B Edition and RANDEMRETAIL Same Day Delivery product powered by Roadie’s same-day delivery network and Fedex’s Overnight capabilities. The goal: to provide customers with swift access to samples, enabling them to make timely purchasing decisions.

⯈ Challenges

User-Friendly Ordering

• The company aimed to create a seamless, one-click ordering system for sample packages.

Real-Time Inventory and Location Visibility

• Customers needed to clearly see which samples were available for same-day delivery based on their specific location, drawing from the company's numerous warehouses nationwide.

SKU Restriction

• The company required the ability to limit the types of SKUs available for same-day delivery, particularly for products with short shelf lives.

Customer Group-Based Shipping Priorities

• The system needed to accommodate varying shipping priorities based on the F&B restaurant customer group.

⯈ The RANDEMRETAIL Solution

RANDEMRETAIL’s Order Management System (OMS) proved to be the ideal solution for the merchant, who chose BigCommerce B2B Edition as their e-commerce platform. Key features that addressed their specific challenges included:

Location Module

• This powerful feature enabled the merchant to create virtual representations of their multiple warehouses within the platform. By integrating each warehouse with the relevant ERP system, the RANDEMRETAIL OMS dashboard provided real-time inventory visibility across the entire network.

Carrier Product

• The Carrier Product allowed the merchant to configure complex shipping rules, including customer-specific pricing, delivery options, and shipping time estimates based on location and product characteristics. This minimized customer inquiries and provided a transparent shipping experience.

Real-Time Inventory Management

• This feature provided customers with real-time visibility into product availability and location, enhancing transparency and minimizing order cancellations.

Rapid Digital Sales Channel Setup

• RANDEMRETAIL significantly accelerated the launch of the new digital sales channel, reducing setup time from weeks to mere hours.

⯈ The Results

The implementation of RANDEMRETAIL's OMS has enabled the F&B giant to:

Provide a streamlined and efficient same-day sample delivery service

• Real-time warehouse inventory and location data ensured efficient sample dispatch from the nearest location.

Enhance customer satisfaction through faster delivery and increased transparency

• Real-time product availability and customer-specific shipping options increased transparency and customer trust.

Expand their market reach and improve customer acquisition

• Offering same-day products became a key tool for attracting new customers.

Rapidly digitize and improve their sales operations

• RANDEMRETAIL Order Orchestration allowed complex fulfillment rules, improving sales efficiency and agility.