

B2B E-commerce: Beyond OMS, It’s About Delivering a Seamless Experience
In the past, B2B businesses faced a fragmented landscape, relying on a patchwork of systems to create a cohesive customer experience. RANDEMRETAIL was founded on a core principle: to eliminate this complexity and empower businesses to deliver a truly seamless, end-to-end journey for their customers, whether they are businesses or consumers. Our RANDEMRETAIL E-commerce frontend CX.APIPLUS Module in our OMS Product suite allows our merchants to integrate it seamlessly into their e-commerce storefront to provide their customers with the experience they desire.
Imagine a complex B2B operation with 400+ warehouses needing to restrict specific customer pools to ordering certain pallets and SKUs from designated warehouses. Traditionally, this would involve extensive custom coding on both the OMS API and the e-commerce platform, resulting in a less-than-ideal user experience. With RANDEMRETAIL, this level of sophisticated control is achievable out-of-the-box. Leverage our pre-built CX.APIPLUS components for rapid deployment or building a completely bespoke solution using our comprehensive suite of OMS APIs.
Our platform empowers merchants to provide a highly personalized experience. Customers can instantly view SKUs available under their business account, along with purchase quantity limits. You control which warehouses or 3PLs fulfill specific SKUs and dictate the available delivery methods.
With RANDEMRETAIL as your B2B OMS Solution, you can achieve in days or hours what once took months:
Customized Shipping Rules
- Tailor shipping carriers and costs to specific customer groups.

Granular Inventory Visibility
- Control inventory and Pallets availability based on customer groups and sub-groups.

Intelligent Order Orchestration
- Split consignment and bulk orders across multiple warehouses or facilitate
inter-warehouse transfers for optimized fulfillment.

Marketplace Expansion
- Seamlessly push products to diverse marketplaces, diversifying your sales channels.

Personalized Communication
- Take control of email and SMS notifications, driven by your specific rules.

Flexible Returns Management
- Implement returns policies based on SKUs/Pallets or customer account rules.

Streamlined Pick, Pack, and Ship
- Display relevant customer details (company name, account number, department, price list, etc.) for efficient fulfillment.
